{
  "source": "scripts/brand/build-trail-brand.py (TRAIL Horizon, October 2026)",
  "wordmark": {
    "family": "Archivo",
    "weight": 700,
    "tracking": -0.02,
    "capHeight": 100,
    "horizon": {
      "y": 60,
      "height": 7.5,
      "meaning": "One band of negative space cuts every letter at the same height: the horizon."
    }
  },
  "secondWord": {
    "family": "Instrument Serif",
    "style": "italic",
    "names": [
      "Index",
      "Institute",
      "Studio",
      "Council",
      "Academy"
    ]
  },
  "descriptor": {
    "family": "Archivo",
    "weight": 500,
    "lines": [
      "Tourism Resilience:",
      "Action, Intelligence & Leadership"
    ]
  },
  "clearSpace": {
    "unit": 15.0,
    "meaning": "Twice the horizon band, in cap-height units, around the complete logo."
  },
  "assets": [
    {
      "id": "trail-logo-ink",
      "path": "/brand/logos/trail-logo-ink.svg",
      "width": 417.201,
      "height": 100,
      "tone": "ink",
      "kind": "logo",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-lockup-ink",
      "path": "/brand/logos/trail-lockup-ink.svg",
      "width": 990.197,
      "height": 100,
      "tone": "ink",
      "kind": "lockup",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-index-ink",
      "path": "/brand/logos/trail-index-ink.svg",
      "width": 643.329,
      "height": 100,
      "tone": "ink",
      "kind": "index",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-index-lockup-ink",
      "path": "/brand/logos/trail-index-lockup-ink.svg",
      "width": 1212.325,
      "height": 100,
      "tone": "ink",
      "kind": "index-lockup",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-institute-ink",
      "path": "/brand/logos/trail-institute-ink.svg",
      "width": 738.369,
      "height": 100,
      "tone": "ink",
      "kind": "institute",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-studio-ink",
      "path": "/brand/logos/trail-studio-ink.svg",
      "width": 675.681,
      "height": 100,
      "tone": "ink",
      "kind": "studio",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-council-ink",
      "path": "/brand/logos/trail-council-ink.svg",
      "width": 715.713,
      "height": 100,
      "tone": "ink",
      "kind": "council",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-academy-ink",
      "path": "/brand/logos/trail-academy-ink.svg",
      "width": 760.833,
      "height": 100,
      "tone": "ink",
      "kind": "academy",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-logo-paper",
      "path": "/brand/logos/trail-logo-paper.svg",
      "width": 417.201,
      "height": 100,
      "tone": "paper",
      "kind": "logo",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-lockup-paper",
      "path": "/brand/logos/trail-lockup-paper.svg",
      "width": 990.197,
      "height": 100,
      "tone": "paper",
      "kind": "lockup",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-index-paper",
      "path": "/brand/logos/trail-index-paper.svg",
      "width": 643.329,
      "height": 100,
      "tone": "paper",
      "kind": "index",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-index-lockup-paper",
      "path": "/brand/logos/trail-index-lockup-paper.svg",
      "width": 1212.325,
      "height": 100,
      "tone": "paper",
      "kind": "index-lockup",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-institute-paper",
      "path": "/brand/logos/trail-institute-paper.svg",
      "width": 738.369,
      "height": 100,
      "tone": "paper",
      "kind": "institute",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-studio-paper",
      "path": "/brand/logos/trail-studio-paper.svg",
      "width": 675.681,
      "height": 100,
      "tone": "paper",
      "kind": "studio",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-council-paper",
      "path": "/brand/logos/trail-council-paper.svg",
      "width": 715.713,
      "height": 100,
      "tone": "paper",
      "kind": "council",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-academy-paper",
      "path": "/brand/logos/trail-academy-paper.svg",
      "width": 760.833,
      "height": 100,
      "tone": "paper",
      "kind": "academy",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "trail-icon",
      "path": "/brand/logos/trail-icon.svg",
      "width": 160,
      "height": 160,
      "tone": "ink",
      "kind": "icon",
      "format": "svg",
      "textOutlined": true
    }
  ]
}