Addis Ababa vs Marrakesh

Addis Ababa leads Marrakesh by 1 points on the TRAIL Index, 53 to 52. Addis Ababa grades better on 6 measures, Marrakesh on 7; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Addis Ababa 53, Marrakesh 52
• OECD: Addis Ababa 56, Marrakesh 50
• UN Tourism: Addis Ababa 54, Marrakesh 56
• UNDRR: Addis Ababa 42, Marrakesh 52

Theme by theme

• Demand and seasonality: Addis Ababa 90, Marrakesh 63
• Economy and jobs: Addis Ababa 0, Marrakesh 42
• Climate and hazards: Addis Ababa 60, Marrakesh 35
• Water and environment: Addis Ababa 69, Marrakesh 58
• Community and housing: Addis Ababa 25, Marrakesh 38
• Access and continuity: Addis Ababa 33, Marrakesh 58

Where Addis Ababa is stronger

• Domestic share of nights: 89.7 % of nights by residents of the same country (Addis Media Network / Addis Ababa City Administration, 2025/2026). At or above 45: grade 4/4.
• Largest foreign market: 17 % of international arrivals or nights (country figure) (World Travel & Tourism Council (WTTC) via ResearchGate / Islamic University Journal of Social Sciences, 2022). Between 15 and 20: grade 3/4.
• Average length of stay: 16.7 nights per visitor (country figure) (Japan International Cooperation Agency (JICA) & Ministry of Tourism, Tourism Promotion Advisor Completion Report, 2024). At or above 3.5: grade 4/4.
• Extreme heat days: 0 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 5: grade 4/4.
• Tropical nights: 0 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 10: grade 4/4.
• Water scarcity: very low (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 4/4.

Where Marrakesh is stronger

• Unemployment rate: 8.1 % of the labour force (region figure) (Haut-Commissariat au Plan (HCP) - Direction Régionale de Marrakech-Safi, Activité, emploi et chômage dans la région de Marrakech-Safi en 2025, 2025). Between 8 and 12: grade 2/4.
• Country disaster risk: 4.3 INFORM Risk index, 0–10 (country figure) (INFORM Risk (European Commission JRC), INFORM Risk Mid 2026, 2026). Between 3.5 and 5: grade 2/4.
• Wastewater safely treated: 59 % of domestic wastewater safely treated (region figure) (Association Régionale de l'Industrie Hôtelière Marrakech-Safi (ARIH MS) / Visit Marrakech, 'Marrakech Durable', 2023). Between 50 and 70: grade 1/4.
• Tourism crisis and recovery plan: A plan with named owners, operators and recovery funding (ReliefWeb / International Federation of Red Cross and Red Crescent Societies (IFRC), 2023-2026). Grade 3/4.
• Government effectiveness: 53.8 World Bank WGI percentile rank, 0–100 (country figure) (World Bank Worldwide Governance Indicators, 2025). Between 40 and 60: grade 2/4.
• Travel advisory: 2 stricter of the US and Canadian government advisory for the country, 1 (normal precautions) to 4 (do not travel) (country figure) (US State Department and Government of Canada travel advisories, 2026-09-29). Between 1 and 2: grade 3/4.
• Dedicated tourism funding: A dedicated source such as a tourist tax or levy (Commune de Marrakech & Official Kingdom of Morocco Local Taxation Framework, 2026). Grade 2/4.

Country context (World Economic Forum)

• Morocco: #70 of 110 in the WEF Travel & Tourism Development Index 2026

Addis Ababa in full · Marrakesh in full

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