Chiang Mai vs Semarang

Chiang Mai and Semarang are level on the TRAIL Index at 59. Chiang Mai grades better on 5 measures, Semarang on 6; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Chiang Mai 59, Semarang 59
• OECD: Chiang Mai 56, Semarang 55
• UN Tourism: Chiang Mai 63, Semarang 63
• UNDRR: Chiang Mai 46, Semarang 51

Theme by theme

• Demand and seasonality: Chiang Mai 79, Semarang 63
• Economy and jobs: Chiang Mai 50, Semarang 50
• Climate and hazards: Chiang Mai 25, Semarang 40
• Water and environment: Chiang Mai 63, Semarang 56
• Community and housing: Chiang Mai 88, Semarang 100
• Access and continuity: Chiang Mai 50, Semarang 58

Where Chiang Mai is stronger

• Average length of stay: 2.8 nights per visitor (region figure) (Chiang Mai Provincial Government (Office of Tourism and Sports Chiang Mai), Meeting of Heads of Government Agencies of Chiang Mai Province, February 2025, 2024). Between 2.8 and 3.5: grade 3/4.
• Hotel bed or room occupancy: 75.9 % average annual occupancy (region figure) (Chiang Mai Provincial Government (Office of Tourism and Sports Chiang Mai), Meeting of Heads of Government Agencies of Chiang Mai Province, February 2025, 2024). At or above 75: grade 4/4.
• Unemployment rate: 1 % of the labour force (country figure) (National Statistical Office of Thailand (NSO), Important Statistics and Indicators, Q2 2026). At or below 5: grade 4/4.
• Water scarcity: low (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 3/4.
• Green space: 93.4 % of the urban area that is green or tree-covered (region figure) (Discover Sustainability (Springer Nature) - Wiwat Pongruengkiat et al., 2021). At or above 40: grade 4/4.

Where Semarang is stronger

• Jobs in tourism industries: 4.8 % of employment in accommodation and food services (country figure) (World Economic Forum, TTDI 2026 (data: Travel & Tourism Economic Impact Research by World Travel & Tourism Council; Travel & Tourism by World Travel & Tourism Council), 2026). At or below 8: grade 4/4.
• Extreme heat days: 7.8 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). Between 5 and 15: grade 3/4.
• Flood hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4.
• Municipal waste per resident: 255.5 kg per resident per year (Pemerintah Kota Semarang, Dokumen Rancangan RPJMD Kota Semarang Tahun 2025-2029, 2024). At or below 350: grade 4/4.
• Tourism intensity: 4.3 visitor nights per resident per year (BPS Kota Semarang & Pemerintah Kota Semarang RPJMD, 2024). At or below 5: grade 4/4.
• Access redundancy: 4 independent ways in: international airport, intercity rail, port, motorway (Kompas / PT Angkasa Pura Indonesia / PT Pelindo / PT Kereta Api Indonesia / PT Jasa Marga, 2025–2026). At or above 4: grade 4/4.

Country context (World Economic Forum)

• Thailand: #38 of 110 in the WEF Travel & Tourism Development Index 2026
• Indonesia: #23 of 110 in the WEF Travel & Tourism Development Index 2026

Chiang Mai in full · Semarang in full

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