Hamburg vs London

Hamburg leads London by 1 points on the TRAIL Index, 78 to 77. Hamburg grades better on 6 measures, London on 5; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Hamburg 78, London 77
• OECD: Hamburg 80, London 76
• UN Tourism: Hamburg 84, London 81
• UNDRR: Hamburg 67, London 71

Theme by theme

• Demand and seasonality: Hamburg 79, London 79
• Economy and jobs: Hamburg 75, London 88
• Climate and hazards: Hamburg 70, London 65
• Water and environment: Hamburg 88, London 88
• Community and housing: Hamburg 94, London 58
• Access and continuity: Hamburg 75, London 75

Where Hamburg is stronger

• Domestic share of nights: 78.1 % of nights by residents of the same country (Geschäftsstelle der Metropolregion Hamburg / Statistikamt Nord, 'Statistik - Anzahl von Gästen und Übernachtungen im Tourismus', 2025). At or above 45: grade 4/4.
• Largest foreign market: 9.6 % of international arrivals or nights (Hamburg Tourismus GmbH / Statistikamt Nord, 'Tourismus Insights Hamburg: Zahlen, Trends und Märkte', Jan–Oct 2025). At or below 15: grade 4/4.
• Wildfire and storm hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4.
• Tourism intensity: 8.8 visitor nights per resident per year (Statistikamt Nord / Metropolregion Hamburg, 'Tourismus' & 'Bevölkerungsstand', 2025). Between 5 and 10: grade 3/4.
• Short-let density: 0.2 short-term rental listings per 100 dwellings (AirDNA & Statistikamt Nord, 2025–2026). At or below 0.5: grade 4/4.
• Dedicated tourism funding: A dedicated source partly ring-fenced for residents, infrastructure or sustainability (Hamburgische Bürgerschaft / Hamburg Tourismus, Kultur- und Tourismustaxe, 2024–2025). Grade 3/4.

Where London is stronger

• Nights in the three busiest months: 28.3 % of annual nights (country figure) (World Economic Forum, TTDI 2026 (data: UN Tourism by United Nations World Tourism Organization), 2023, 2024 moving average). At or below 30: grade 4/4.
• Average length of stay: 4.3 nights per visitor (Greater London Authority (GLA Economics), A snapshot of tourist accommodation in London, 2024). At or above 3.5: grade 4/4.
• Jobs in tourism industries: 7.1 % of employment in accommodation and food services (country figure) (World Economic Forum, TTDI 2026 (data: Travel & Tourism Economic Impact Research by World Travel & Tourism Council; Travel & Tourism by World Travel & Tourism Council), 2026). At or below 8: grade 4/4.
• Unemployment rate: 6.5 % of the labour force (region figure) (Office for National Statistics, Labour market in the regions of the UK: August 2026, April to June 2026). Between 5 and 8: grade 3/4.
• Tourism crisis and recovery plan: A plan with named owners, operators and recovery funding (London & Partners & Mayor of London, 2022–2025). Grade 3/4.

Country context (World Economic Forum)

• Germany: #6 of 110 in the WEF Travel & Tourism Development Index 2026
• United Kingdom: #7 of 110 in the WEF Travel & Tourism Development Index 2026

Hamburg in full · London in full

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