Johor Bahru vs Sapporo

Johor Bahru and Sapporo are level on the TRAIL Index at 70. Johor Bahru grades better on 6 measures, Sapporo on 9; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Johor Bahru 70, Sapporo 70
• OECD: Johor Bahru 66, Sapporo 69
• UN Tourism: Johor Bahru 78, Sapporo 80
• UNDRR: Johor Bahru 57, Sapporo 65

Theme by theme

• Demand and seasonality: Johor Bahru 60, Sapporo 63
• Economy and jobs: Johor Bahru 67, Sapporo 69
• Climate and hazards: Johor Bahru 50, Sapporo 65
• Water and environment: Johor Bahru 83, Sapporo 100
• Community and housing: Johor Bahru 88, Sapporo 63
• Access and continuity: Johor Bahru 75, Sapporo 75

Where Johor Bahru is stronger

• Nights in the three busiest months: 29 % of annual nights (country figure) (World Economic Forum, TTDI 2026 (data: UN Tourism by United Nations World Tourism Organization), 2024, 2025 moving average). At or below 30: grade 4/4.
• Average length of stay: 2.6 nights per visitor (region figure) (Department of Statistics Malaysia (DOSM), Domestic Tourism Survey (States) 2024, 2024). Between 2.2 and 2.8: grade 2/4.
• Wildfire and storm hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4.
• Rent growth: 0.1 % change in rents over the last 12 months (Knight Frank Malaysia / NAPIC via KLSE Screener, 2024). At or below 3: grade 4/4.
• Access redundancy: 4 independent ways in: international airport, intercity rail, port, motorway (Senai International Airport & Keretapi Tanah Melayu Berhad (KTMB), 2024–2026). At or above 4: grade 4/4.
• Dedicated tourism funding: A dedicated source partly ring-fenced for residents, infrastructure or sustainability (The Straits Times / Bernama, 2025–2026). Grade 3/4.

Where Sapporo is stronger

• Largest foreign market: 20.7 % of international arrivals or nights (region figure) (Hokkaido Government, Department of Economic Affairs, Tourism Bureau (Hokkaido Tourism Entry Survey Report / 訪日外国人来道者), FY2024). Between 20 and 30: grade 2/4.
• Hotel bed or room occupancy: 70.4 % average annual occupancy (Japan Tourism Agency (MLIT), Overnight Travel Statistics Survey (宿泊旅行統計調査), October 2023 – September 2024). Between 65 and 75: grade 3/4.
• Jobs in tourism industries: 8.8 % of employment in accommodation and food services (City of Sapporo / Statistics Bureau of Japan, 2021 Economic Census for Business Activity, 2021). Between 8 and 12: grade 3/4.
• Tropical nights: 25 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). Between 10 and 30: grade 3/4.
• Country disaster risk: 2 INFORM Risk index, 0–10 (country figure) (INFORM Risk (European Commission JRC), INFORM Risk Mid 2026, 2026). At or below 2: grade 4/4.
• Wastewater safely treated: 99.9 % of domestic wastewater safely treated (Japan Sewage Works Association (日本下水道協会) / Hokkaido Government Department of Construction, 2024). At or above 95: grade 4/4.
• Municipal waste per resident: 289.8 kg per resident per year (Ministry of the Environment of Japan (環境省), Survey on Municipal Solid Waste Generation and Disposal (一般廃棄物処理実態調査), 2024). At or below 350: grade 4/4.
• Early warning and emergency plan: An updated, tested plan that names visitors and tourism operators, with warnings in several languages (Sapporo International Communication Plaza Foundation & City of Sapporo, 2025). Grade 4/4.
• Government effectiveness: 99.5 World Bank WGI percentile rank, 0–100 (country figure) (World Bank Worldwide Governance Indicators, 2025). At or above 80: grade 4/4.

Country context (World Economic Forum)

• Malaysia: #26 of 110 in the WEF Travel & Tourism Development Index 2026
• Japan: #1 of 110 in the WEF Travel & Tourism Development Index 2026

Johor Bahru in full · Sapporo in full

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