Marbella vs Split

Split leads Marbella by 1 points on the TRAIL Index, 57 to 56. Marbella grades better on 8 measures, Split on 8; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Marbella 56, Split 57
• OECD: Marbella 56, Split 52
• UN Tourism: Marbella 54, Split 60
• UNDRR: Marbella 56, Split 54

Theme by theme

• Demand and seasonality: Marbella 63, Split 55
• Economy and jobs: Marbella 75, Split 50
• Climate and hazards: Marbella 50, Split 45
• Water and environment: Marbella 42, Split 67
• Community and housing: Marbella 56, Split 33
• Access and continuity: Marbella 58, Split 71

Where Marbella is stronger

• Nights in the three busiest months: 33.3 % of annual nights (country figure) (World Economic Forum, TTDI 2026 (data: UN Tourism by United Nations World Tourism Organization), 2024, 2025 moving average). Between 30 and 35: grade 3/4.
• Domestic share of nights: 20.7 % of nights by residents of the same country (Ayuntamiento de Marbella / INE (Encuesta de Ocupación Hotelera), 2024). Between 15 and 25: grade 1/4.
• Average length of stay: 3.6 nights per visitor (Ayuntamiento de Marbella & INE (Encuesta de Ocupación Hotelera), 2024). At or above 3.5: grade 4/4.
• Jobs in tourism industries: 7.1 % of employment in accommodation and food services (country figure) (World Economic Forum, TTDI 2026 (data: Travel & Tourism Economic Impact Research by World Travel & Tourism Council; Travel & Tourism by World Travel & Tourism Council), 2026). At or below 8: grade 4/4.
• Extreme heat days: 4 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 5: grade 4/4.
• Flood hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4.
• Rent growth: 2.4 % change in rents over the last 12 months (Idealista, Valoración de inmuebles en Marbella, Málaga, September 2025–September 2026). At or below 3: grade 4/4.
• Government effectiveness: 83 World Bank WGI percentile rank, 0–100 (country figure) (World Bank Worldwide Governance Indicators, 2025). At or above 80: grade 4/4.

Where Split is stronger

• Largest foreign market: 10.2 % of international arrivals or nights (Turistička zajednica grada Splita, Statistička analiza turističkog prometa na području grada Splita u 2024. godini, 2024). At or below 15: grade 4/4.
• Recovery against 2019: 112.6 % of 2019 visitor nights reached in the latest full year (Turistička zajednica grada Splita, Statistički podaci o ostvarenom turističkom prometu na području grada Splita od 2013. do 2023. / Statistička analiza turističkog prometa na području grada Splita u 2, 2024). At or above 110: grade 4/4.
• Tropical nights: 72.4 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). Between 60 and 100: grade 1/4.
• Water scarcity: very low (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 4/4.
• Municipal waste per resident: 486 kg per resident per year (country figure) (Ministry of Environmental Protection and Green Transition / Croatian Bureau of Statistics, Municipal Waste Report for 2024, 2024). Between 450 and 550: grade 2/4.
• Access redundancy: 4 independent ways in: international airport, intercity rail, port, motorway (Ljubljana Airport Taxi / EveryRail travel guides & Port of Split authority, 2024). At or above 4: grade 4/4.
• Travel advisory: 1 stricter of the US and Canadian government advisory for the country, 1 (normal precautions) to 4 (do not travel) (country figure) (US State Department and Government of Canada travel advisories, 2026-09-29). At or below 1: grade 4/4.
• Dedicated tourism funding: A dedicated source partly ring-fenced for residents, infrastructure or sustainability (Državni ured za reviziju / Narodne novine (Zakon o turističkim pristojbama), 2024). Grade 3/4.

Country context (World Economic Forum)

• Spain: #3 of 110 in the WEF Travel & Tourism Development Index 2026
• Croatia: #46 of 110 in the WEF Travel & Tourism Development Index 2026

Marbella in full · Split in full

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