Kraków vs Milan

Kraków and Milan are level on the TRAIL Index at 71. Kraków grades better on 7 measures, Milan on 6; the same 37 measures from public sources for both.

Scores by each organisation's criteria

• TRAIL Index: Kraków 71, Milan 71
• OECD: Kraków 70, Milan 71
• UN Tourism: Kraków 68, Milan 72
• UNDRR: Kraków 67, Milan 69

Theme by theme

• Demand and seasonality: Kraków 60, Milan 75
• Economy and jobs: Kraków 94, Milan 92
• Climate and hazards: Kraków 70, Milan 65
• Water and environment: Kraków 63, Milan 67
• Community and housing: Kraków 83, Milan 67
• Access and continuity: Kraków 67, Milan 67

Where Kraków is stronger

• Nights in the three busiest months: 32.4 % of annual nights (country figure) (World Economic Forum, TTDI 2026 (data: UN Tourism by United Nations World Tourism Organization), 2024, 2025 moving average). Between 30 and 35: grade 3/4.
• Jobs in tourism industries: 3.1 % of employment in accommodation and food services (country figure) (World Economic Forum, TTDI 2026 (data: Travel & Tourism Economic Impact Research by World Travel & Tourism Council; Travel & Tourism by World Travel & Tourism Council), 2026). At or below 8: grade 4/4.
• Extreme heat days: 0.2 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 5: grade 4/4.
• Tropical nights: 2.8 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 10: grade 4/4.
• Tourism intensity: 4.5 visitor nights per resident per year (Statistics Poland (GUS) Local Data Bank (BDL) & Urząd Miasta Krakowa, 2024). At or below 5: grade 4/4.
• Tourism crisis and recovery plan: A written destination crisis plan (Urząd Miasta Krakowa, Wydział ds. Turystyki, 2021–2028). Grade 2/4.
• Travel advisory: 1 stricter of the US and Canadian government advisory for the country, 1 (normal precautions) to 4 (do not travel) (country figure) (US State Department and Government of Canada travel advisories, 2026-09-29). At or below 1: grade 4/4.

Where Milan is stronger

• Largest foreign market: 9.5 % of international arrivals or nights (Assolombarda, Osservatorio Turismo 2025 (su dati Questura di Milano), 2024). At or below 15: grade 4/4.
• Hotel bed or room occupancy: 70 % average annual occupancy (Centro Studi Assolombarda, Osservatorio Turismo 2025 (elaborazioni su dati Istat e Confindustria Alberghi), 2024). Between 65 and 75: grade 3/4.
• Income per head: 77,534 GDP per capita, USD PPP (metro figure) (OECD Metropolitan Areas Database via OECD Functional Urban Areas, 2021). At or above 60,000: grade 4/4.
• Flood hazard: low (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 3/4.
• Wildfire and storm hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4.
• Dedicated tourism funding: A dedicated source partly ring-fenced for residents, infrastructure or sustainability (Comune di Milano, Regolamento dell'Imposta Comunale di Soggiorno nella Città di Milano, 2026). Grade 3/4.

Country context (World Economic Forum)

• Poland: #28 of 110 in the WEF Travel & Tourism Development Index 2026
• Italy: #10 of 110 in the WEF Travel & Tourism Development Index 2026

Kraków in full · Milan in full

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